Writing Therapy // Copywriting Service

Jumat, 12 Februari 2016

The Online Apps Movement

It is very exciting to see the many creative sprouts through the online apps movements. Think Gojek and you will know what I mean. These apps reach users in such rapid speed and are extremely helpful to the community at the same time. 

In my opinion, mobile/ online apps can work to complement the traditional desktop website for a business in tremendous ways. Having worked with 2 recent clients who happened to use this online platform really helps me to further see the benefits of having an online app to gear up business potentials. 

Here are the recent work for 2 business based on online-app platform ;


Website content
Bilingual
Jakarta

Bantu2
English Version
Jakarta

Bantu2
Indonesian Version
Jakarta

Both Pax and Bantu2 will serve as a open-ended user experience and it's great to have been a part of the initial progress of these creative businesses. 

Overall, It has been an exciting first few months for Penna Papier, do watch this space for more updates!

Senin, 04 Januari 2016

Happy 2016

I will start off on a happy note by listing more work that I've managed to accomplish . Time for some portfolio update!



Bandung- English 

Proudly owned by a group of young entrepreneurs located in Bandung for shuttle services and one of whom happens to be my brother in law. The website originally was written in Indonesian version and has just currently been upgraded by installing bi-lingual feature in English, which I am very happy to be a part of. 

The content in Bahasa is still in its original form, without revision from Penna Papier. 



Bali - English

Bali Travelo provides car rental service with professional driver cum tourist guide. The website content is a combination of original writing and re-write from various sources. 



Jakarta- English

Parenting is definitely in the list of the things that I'm passionate about, so to be approached as the main writer for the parenting blog is sort of a huge deal to me. In essence, Baby Royalty is an SEO blog and is managed carefully by a team of people with the right hearts in it. Overall, I am looking forward to seeing it blossoms further.



Medan - English

Another collaboration with maxciti, Motif8 is a solid surface & laminates providers based in Medan and Jakarta. Motif8 web content has been finished since July 2015 but there were some delays which pushed back the website launch date. Regardless, it is now up and running and looks extremely polished and detailed.

There are still several other ongoing projects that I hope to share soon. The second half of 2015 has been a tremendous leap for Penna Papier as it has seen quite a number of writing opportunity. I am quite hopeful of what the future holds for this humble copywriting service. While the deadlines can be very draining, I am more than ready to apply the hardworking spirit into every project that I'm involved in!

Last but not least, wishing everyone a happy 2016! Let's make it a year to remember :)


Jumat, 30 Oktober 2015

Updating Portfolio

Since my last portfolio post, I  have worked on Lesssaltdiet website content. It is a bilingual website content which revolves around healthy eating and mayo diet. 

www.lesssaltdiet.com
By chance, I stumbled upon this amazing freelance website called Sribulancer. You can find me there by searching for my ID : pennapapier

Since then I have received several writing jobs by direct offers or job applications. Here are some of the finished work :

http://www.viktori-profindo.com/
The challenge of writing for industrial website is the amount of research that has to be done. With hardly any existing information prior, diligence is key in understanding the real process that a company has to offer. This can be quite intimidating, but of course help from clients can make a lot of difference. Asking the right questions and show initiatives also work favorably in giving the most satisfactory results. 

http://bali.mehthesheep.com/
Speaking of challenge, writing travel articles for mehthesheep definitely poses some of its own. With certain standard of writing style, diction, level of research and developing the whole article, it has been quite a highlight of my entire writing experience.  


http://blog.qlapa.com/
Writing in Bahasa article is quite a task that I look forward to conquer. Qlapa is a promising website that will house numerous handmade suppliers and proud local brands, making it the staple of Indonesia homemade website for standard reference. I also learn a lot more about proper Bahasa structure, optimizing keywords and SEO system. 

There are several work that are yet to be published due to the pending launch date of the websites etc. In the mean time, I have also decided to get an Instagram account to display some previous work or those from printing media. Usually, it has minimal writing involved thus making Instagram a more appropriate platform to use. 

Please follow Pennapapier on Instagram. Thank you! 


Senin, 10 Agustus 2015

Stop Mom Shaming

This is definitely one of the most viral pictures circling around the internet. I've seen it early last year, re-edited, shared, liked and etc.

 
Rough translation :
Child : Mom, would you let the maid watch your jewelries/ precious things while you are away?
Mom : Of course not, I don't trust her.
Child : But why would you let her watch me?

*Cue sad music*

*Commence likes/shares/comments, mostly in furious agreement*

While I shouldn't be bothered with "just another viral picture of internet", frankly, it annoys the hell out of me. It is not just because of the fact that I am a working mom, directly making me fall into the evil category of moms who leave their kids with the help, but also because there are too many refutable points in it.

I can understand how one can liken the value of a child to gold BUT there are so many wrong context in that logic that I just have to dissect it once and for all:

1. Logic fail #1 : Gold watching vs kid watching.

Do your piles of gold need to eat 3 times a day?
Do your jewels need polishing at least dozen times a day?
Do they make sound, whine, need comfort?
Do the jewels/gold lie out in the open frolicking on the kitchen floor?

I am pretty confident they don't, unless you're an obsessive person then you might need constant jewel polishing but I digress.

Fact #1 : Your gold/jewel will stay safe hidden under dungeon unsupervised. Your child won't.

A child needs constant care and I mean 24/7 legit watching, even when he/she sleeps, you need to know if that child is breathing okay ( not the entire time but you get the point). That kind of supervision needs to be done by a person, with the workload preferably shared. THUS, the need for extra help – aka nanny/servant/maid/ another actual breathing reliable person.

Conclusion: Don't insinuate your agreement because it is highly likely that you've relied on the help of others.

2. Logic fail #2 : Losing child = losing money

Hey parents, here's an easy question:
“ Would you rather lose your money/gold/jewel than a child?”

Assuming I will get an unanimous “ NOOO!”, then why would you even associate their (lack of) similarity in the first place? 
For example : “ if apple is a fruit and orange is a fruit, then is apple an orange?”. 


Fact #2 : There simply in no direct correlation between a child and gold.

I wouldn't want to lose my belongings, but if situations require it, I'd give it up in a heartbeat for the sake of my children's well being. No question asked.

Conclusion : Don't be so quickly to jump into conclusions.

3.Logic fail #3 : The mom's only answer must be “NO”

Why not “ yes” or “maybe” or why not pose a challenging flow of conversation “ Depends. Why are you asking?

I am fully aware of the many cases of thieving helps in the house. The thing is, before you leave your child with another person, logically you would have trusted that person enough to do so.

Fact #3: Alternatives of answer from the mom.

Ideally we would all want to have trusted hired helps. Realistically though, sometimes we have to settle for less. However, the rule of the thumb still applies : If he/she is not to be trusted, they have to go. Let alone be entrusted with a kid!

In my case, when I first left Emma to her nanny, I spied on her lol. I sent my sister to watch her. We installed house cams and such. Over time and constant evaluation, I deemed her trustworthy enough to watch my kids, my house and basically everything in it.

Conclusion :Don't assume that all nannies are evil. 

4. Logic fail #4 : The kid had the last words.

Seriously, I would like to meet a mom who would let a kid have the last word lol.

That's right, you listen kid
 
In the convo, it is implied that the mom was not able to answer the kid's question due to, I don't know, shame? Or perhaps, being schooled? 

Moms with the right heart would retaliate, she would answer and get the facts straight. She would make a teaching moment out of it.

Fact #4: Moms always have the last words. Even if we're wrong lol.

Conclusion : Don't buy into the wrong moral of the story.

Okay, end of the list.

Overall, the image is a brainless mom bashing in its full glory. Stop liking or sharing it, because you are not helping anyone with your poor judgment skills. You are only promoting the endless prevalence of mom-judging in the world.

I am certain that all moms have experienced a classic case of guilt. Working moms guilt over lack of presence. SAHMs guilt over lack of certain contributions.

The truth is any mom should be entitled to any number of identity as long as she is responsible in the well being of her children.

You want to be ONLY staying at home moms, help or no help, kudos to you.
You want to be working providing basic necessities, no judgment here.
You want to be working for your own selfish pleasure, GO AHEAD!

Motherhood should be a supportive community, afterall, you are raising kids who might have to work one day and not be around their kids the entire time. So, keep it positive and be wise. 

Jumat, 03 Juli 2015

January to June 2015

The first half of 2015 sees mostly writing maintenance for old clients as well as a few new ones. 

Work tends to be scarce as I am trying to keep a consistent pricing, but I suppose I would prefer Penna Papier to hold a certain standard pricing instead of charging extremely low just for the sake of getting a job. 

This year , I also try to take Penna Papier to branch out from the old system which is working with website designers to getting work from online opportunities. It has been quite a venture although many companies/ employers do not prefer to commission a freelancer. Location is also a huge problem as Penna Papier has always been limited to being an online service seeing that I am based in Medan. 

Regardless, I have high hopes that with good credibility and persistence, Penna Papier is just seeing the tip of online copywriting business.

Anyway, I'll get to it!
One of the first projects this year is writing a short script for STC Indonesia which serves a warm welcome greeting to its clients in the new year of 2015. 

The idea of it is to keep it short and enthusiastic, as displayed in below video.


I also had a pleasant opportunity to work with a website designer for the first time from Kuliner Medan in Sentra Grosir Medan website content writing

Sentra Grosir Medan - Medan - Bilingual

Another writing for an old client, invitation for an organized event as pictured below. ( Click to enlarge)


Adding a new client to the list is "Olagafood Industri".  For its international exhibition debut, client requested a short profile and product writings in brochure platform. 

Writing is kept to minimal and easy to grasp with attractive design ( courtesy of maxciti )

Note : Click to enlarge.







Will update soon for some undergoing work that is yet to be published!

Rabu, 25 Maret 2015

More Birthdays Ensued

It seems like this space has becoming a place for birthdays recollection!

Since the last post, 2 more birthdays happened : mine and Avy's.

I'll skip mine and jot down straight to my favorite 1 year old in the whole wide world.

I have always wanted Avy to stay little, because it looks like she's it for us- as in she's the last child I am going to have, probably EVER.

But how she's grown!

I will never forget how she smiled SOCIALLY when she's around 5-6 weeks old. It WAS a big deal because of all the theories on how babies don't really show facial expression or interaction gesture unless it's above 7-8 weeks old ( It's just gas), but true to form she did smile to us haha.

I suppose all mothers boast on how great their babies are, but I try not to succumb to that thinking and put my realistic fronts on how basically average most babies are. However, I do think that Avy is a little smart girl in a making.

She's so quick to respond and to say she's a quick learner, would be an understatement! She's very equipped emotionally as well, showing off temper and flashing smiles here and there.

Physically, I guess she's on the average list - but verbally and mentally, she's shot off the roof haha. I should be embarrassed but she is a little advanced sweetheart , so I am not sorry afterall!

So I've said this and I'll say this again, please stay little Avy.


Welcome to the toddler club, love.  

Selasa, 10 Februari 2015

Emma turns 3.

I know absolutely nothing about a 3 year old. 

True, I also didn't know a lot about a baby or a toddler aged 1-2 before, but somehow there's a notion that toddlers below 3 is a more familiar territory. They are basically little humans that need to be fed, cleaned after, taught and etc while they just go along.

But a 3 year old?  Their communication skills are better, as are their social skills. They can scheme, plot or form an opinion based on their logic. They have a sense of their identity. A 3 year old is basically a real human being now, lol.
As far as I can tell from Emma, she's more and more emotionally evolved as she exhibits her preferences, inquisitions and temperament. Physically, she's becoming more independent and needing less help now. She is also chattier than she was before and she can get a little mischievous too.

It's not like an overnight change though, but these past few weeks as she's approaching 3, Emma has indeed grown a lot. No longer a toddler. 

Personally, I don't feel saddened that she's not a little baby anymore. Probably because there is still her baby sister that I can play with and also because I have long accepted that it's inevitable, so why get all sentimental. 

The thing about kids growing up is that you lose sight of what matters. It has always been the case for me, especially when you deal with them daily and you begin to form a habit, unaware of its consequences.

Which is why, I am making a list of what I/ Emma should do now that she's 3:

For me :

- Offer her to dress herself. Maybe she has never been given the option to do it herself, it always seems that she's always waiting to be dressed.

- Reinforcing the importance of tidying up after an activity. You know, pick your pillow up, clean up after your toy, etc.

- Correct her mixed language when talking. I have to correct myself too!

- Establishes a healthy and loving relationship with her. She can be very testing sometimes, and I can be quite short-fused. The combination is not pretty.  

- Encourage her social skills. 

- Encourage kindness. 

 For Emma:

- Greet people when prompted. As opposed to being reluctant. 

- Compliance to schedule. 

- Just generally aware and cooperative to a simple sentence/request.

I hope it's not too ambitious a list as that is all I can think of. Fingers crossed!

Happy 3 year old Emma. We love you!

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My mind rambles on

Hello, I'm a collection of floating words in a blank space written by a person whose life experiences revolve around her hanging out in the internet for too long in a day , family and passion for writing.

Not aiming to entertain, but merely a therapeutic outlet and a self-learning journey as she tries to understand human's pointless existence in this plain old world.

All that aside, I am a highly functioning member of society who pays her monthly tax and contributes to the creative world one
copywriting piece at a time.
Email me : pennapapier@gmail.com


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